According to Business Dictionary, Digital marketing means:
“The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.”
Yes, I know, that explanation is very vague when you are trying to differentiate it from traditional marketing. And the reality is the definition of digital marketing depends on who you ask. Top Rank Blog asked a number of executives their definition of digital marketing, and their answers vary quite a bit.
What sticks out to me as the defining factors of digital marketing are:
1) Search Engine Marketing or SEM
This deals with paid search listings, or ads, on the internet. Trying to generate traffic to your page by designing and placing ads efficiently throughout the web.
A very common way this is done is through Google AdWords. An account is free with a gmail account, and you can start without having to spend a penny. To sign up follow this link to get started.
2) Search Engine Optimization or SEO
This deals with free search listings, or organic search, on the internet. Trying to generate traffic to your page organically, by making your content most relevant to certain search terms.
I found a really good informational blog that explains what SEM and SEO is, along with lots of informational links. If you’re interested to learn more, I would suggest following this link to read more.
3) Marketing Analytics
After you use SEM and SEO to get people to view your page, you want to analyze your digital marketing plan to see what parts are working and what parts are not.
An easy way to do this is by using Google Analytics. It’s free to sign up and partner with Google, but you have to go through a certification process. Learn more here.
4) Social Media Marketing
This deals with advertising through social media sites like Facebook, Twitter and YouTube.
I know there is much more to digital marketing than just the 4 things I listed, but I feel like with those things in mind, it makes it easier to start searching for more information on that topic.
In my next posts I’ll start posting about programs to get you well on your way to becoming a digital marketer!